The collection began as part of the Las Vegas Chamber of Commerce in 1947 to promote Southern Nevada and its offerings. 

Over the years, the collection became a valuable resource for the news media, movies, documentaries, and researchers, with many images garnering worldwide acclaim. With more than 7 million images, 11,000 pieces of film and video, and 1,300 linear feet of manuscripts and artifacts, the archive is estimated to be the world's largest and most comprehensive post-World War II collection of Southern Nevada imagery. The collection is curated by a full-time archivist, who manages it and ensures it is preserved for future generations.  "For decades, the Las Vegas News Bureau has played an integral role in promoting tourism to Las Vegas, documenting and sharing worldwide the sights and sounds of our dynamic city," said Steve Hill, president and CEO of the LVCVA. "We are thrilled to showcase the iconic images that have become synonymous with Las Vegas." 

To honor the milestone, a 75th Anniversary Website features some of the most famous photos of the collection throughout the celebration, beginning with the release of the 75 most iconic images based on how frequently the photos have been requested and published. The first photo captured in the collection is also featured. Taken in Downtown Las Vegas on May 15, 1947 the photo captures Helldorado Days. This celebrated Western-themed festival dates back to the 1930s. Additional photo collections including Celebrities, Entertainment, Downtown, Then & Now, Sports, Implosions, and more will be released online regularly throughout the celebration. Other anniversary programming will include resort partner integrations, a social media campaign, and special events.

In 1947, members of the Las Vegas Chamber of Commerce determined they needed to promote and market Las Vegas to increase tourism and created a fund to accomplish that goal. Known as the Livewire Fund, contributions were made by hotels and motels throughout Southern Nevada to create the Las Vegas News Bureau, which was charged with marketing Las Vegas as "The Entertainment Capital of the World." In 1992, the Las Vegas News Bureau Collection was transferred to the LVCVA, where the collection continues to grow and be shared in marketing and promotional efforts.

"If it were not for the Las Vegas New Bureau, essential elements of the visual history of Las Vegas starting in the late 1940s would not have been recorded and just as important, preserved," said Bob Stoldal, retired television news executive and Las Vegas historian. "From its group of talented film and photographers, the archives of the News Bureau continue to provide a unique record of the development of Las Vegas, as well as Southern Nevada. History comes alive thanks to the Las Vegas News Bureau." →NEXT Then & Now p2